The book provides novel perspectives towards conceptualisation of African Potentials. It explores diverse and dynamic aspects of linguistic communications in Africa, ranging from convivial multilingual practices to literal and musical arts. The book reflects the diversity and ever-changing dynamism in the African sociolinguistic sphere, that is, metalinguistic discourse in East Africa, sociolinguistic dynamism in Angola, conflict reconciliation speech performed in Ethiopia, and syncretic urban linguistic code called Sheng in Kenya. The volume also explores multi-dimensional relationships between literary arts and the society by investigating such topics as traditional Swahili poetry, publication of children books in Benin, and transformation and reconstruction of Yoruba popular music. The book elucidates dynamic process of creation through mixing of traditional and foreign elements of culture.